Technical SEO
What is E-E-A-T (Experience, Expertise, Authoritativeness, Trust)?
E-E-A-T is Google's quality criterion: Experience, Expertise, Authoritativeness, and Trust of the author — critical for YMYL content (health, finance).
E-E-A-T (which gained the 2nd "E" for Experience in 2022) evaluates whether content demonstrates real experience, topic expertise, brand authority and technical trustworthiness.
Practical signals: real author names with bio, link to profile/LinkedIn, source citations, schema.org with Author + Organization, HTTPS, visible privacy policy. Anonymous AI-only content tends to lose ranking.
Frequently asked questions
Is E-E-A-T a direct ranking factor?
Not directly, but feeds many ranking signals. Google says: low-E-E-A-T content has less chance of surfacing.
How to improve E-E-A-T?
Attribute real authorship with visible credentials. Cite sources. Keep a publication history on the topic. Build brand.