Marketing
What is SEO (Search Engine Optimization)?
SEO is the set of practices that improves a site's ranking in organic search results — non-paid traffic.
SEO has 3 fronts: technical (Core Web Vitals, schema, sitemap, indexing), content (relevance, depth, search intent) and authority (backlinks, mentions, brand). All three operate together.
In 2026, with generative AI in search (AI Overviews, ChatGPT), SEO incorporates GEO/AEO: optimizing to be CITED by AI, not just ranked in blue links.
Use it in practice
SEO Analyzer
Frequently asked questions
How long does SEO take to deliver?
3–6 months to see movement, 12+ months for real authority. SEO is compound investment, not a tactic.
Does generative AI kill SEO?
It changes the game: what matters is being cited by AI. Deep, well-structured content remains the core asset.