Technical SEO
What is GEO / AEO (Generative/Answer Engine Optimization)?
GEO/AEO is the set of practices to be CITED by generative AIs (ChatGPT, Gemini, Perplexity) — the "new SEO" of the generative search era.
Classic SEO targets blue links. GEO targets the AI's answer: being the source it cites. Known signals: strong brand, factual structured content, schema.org, presence in high-authority sources (Wikipedia, forums, papers).
AEO is a variation focused on answers (snippets, voice search). In 2026, GEO became a key discipline: 30%+ of searches end in an AI answer without a click.
Use it in practice
SEO Analyzer
Frequently asked questions
Does GEO replace SEO?
No. They coexist: SEO brings direct traffic; GEO brings mentions in AI answers (citations that build brand).
How to measure GEO results?
Tools like Profound, Otterly and AthenaHQ track citations in LLMs. Key metric: % of queries in your topic where AI cites you.