Marketing
What is CTR (Click-Through Rate)?
CTR is the percentage of people who saw a link/ad and clicked it — a key metric in ads, email and SEO.
CTR measures appeal: ad copy, email subject, meta description on Google. A low SEO CTR suggests the title is not selling; high one means it is magnetizing well.
CTR varies sharply by context: display ads sit at 0.1–1%; search ads at 2–5%; well-segmented email at 10–30%; an organic top-3 Google result at 10–40%.
Formula
CTR (%) = cliques ÷ impressões × 100Frequently asked questions
Is a high CTR always good?
No. High CTR without conversion is clickbait — attracted but did not deliver. Look at CTR + conversion rate together.
How do I raise ad CTR?
A/B copy testing + tighter segmentation + extensions (sitelinks, callouts) + matching search intent.