Sales & CRM
What is Sales Pipeline?
A sales pipeline is the view of opportunities at each stage of the sales process, from prospecting to closing.
A sales pipeline organizes deals into stages (lead, qualification, proposal, closing), showing how many opportunities exist and how much value is at stake in each phase.
Tracking the pipeline lets you forecast revenue, spot bottlenecks and calculate how much lead volume is needed to hit the target, given the conversion rates per stage.
Use it in practice
Pipeline Calculator
Related terms
Frequently asked questions
What is the difference between pipeline and sales funnel?
The funnel describes the customer journey in terms of volume; the pipeline focuses on concrete opportunities and their values at each stage.
How does the pipeline help with forecasting?
By applying per-stage conversion rates to the value of opportunities, you estimate likely future revenue.