Sales & CRM
What is Sales Forecast?
A sales forecast is the prediction of future revenue based on the current pipeline and conversion rates.
A sales forecast projects how much revenue should close in a period, combining pipeline opportunities, their probabilities of closing and the sales cycle.
A good forecast guides targets, hiring and cash flow. It depends on reliable per-stage conversion data — which is why it goes hand in hand with pipeline management.
Use it in practice
Pipeline Calculator
Related terms
Frequently asked questions
Is a forecast a revenue guarantee?
No. It is an estimate based on probabilities; accuracy improves with consistent conversion history.
How often should I revise the forecast?
Ideally every week or sales cycle, as the pipeline changes.