AbstractPrisma
Marketing Tools

UTM Builder & Tracking

Standardize your campaign tracking. Generate URLs ready for Google Analytics 4 with our smart presets.

Campaign Parameters

Your campaign landing page.

Advanced Optionals

Live Preview
Sponsored Space

Complex campaigns?

If you invest over $5k/month in ads, manual UTMs aren't enough. You need an attribution strategy.

Learn about our Traffic Management

What are UTM parameters and how to use them?

UTMs are tags you add to the end of a link (?utm_source=...) so Google Analytics knows where each visit came from. The five parameters: source (where, e.g. instagram), medium (the type, e.g. social), campaign (the campaign), term (keyword) and content (ad variation). Standardizing the names keeps reports clean.

The 5 UTM parameters

  • utm_source: the origin (instagram, newsletter, google)
  • utm_medium: the channel (social, email, cpc)
  • utm_campaign: the campaign name (black-friday)
  • Always use lowercase and no spaces (use - or _)

AbstractOS

Acompanhe esses links até a venda

Leve os leads das suas campanhas para o CRM e o funil do Business Studio.

Ver planos do Business Studio

Was this tool helpful?

Be the first to rate

How to build a URL with UTM parameters

  1. 1

    Enter the destination URL

    Paste the link of the page you want to drive traffic to.

  2. 2

    Fill in the parameters

    Set source, medium and campaign (and optionally term and content).

  3. 3

    Copy the trackable link

    Copy the final UTM-tagged URL and use it in campaigns, emails and social media.

Frequently asked questions

What are UTM parameters?

They are tags added to a URL (utm_source, utm_medium, utm_campaign…) that let Google Analytics identify the source of your traffic.

Which parameters are required?

source, medium and campaign are the most important. term and content are optional and useful for ads and A/B tests.

Do UTMs affect the page's SEO?

Not directly, but use a canonical URL so UTM-tagged versions are not indexed as duplicate content.

Compare with alternatives

UTM link generator for Google Analytics and campaigns

Create trackable URLs with UTM parameters to measure your digital marketing campaigns. The generator produces links ready for Google Analytics 4, so you can see exactly which source, medium, and campaign brought traffic. Essential for ads, email, or social and for attributing conversions correctly.

Why use this tool

  • UTM parameter generator compatible with Google Analytics 4
  • Track campaigns by source (utm_source), medium (utm_medium), and name (utm_campaign)
  • Optional term and content fields — ideal for A/B testing
  • Presets saved in the browser to reuse configurations
  • Final URL ready to copy and use in ads and emails

How to use

  1. Paste the landing page or destination URL
  2. Fill in source (e.g. google, newsletter), medium (e.g. cpc, email), and campaign name
  3. Optional: use term and content for keywords or creative variations
  4. Copy the generated URL and use it in your ads or links
  5. Save presets for recurring campaigns and load them with one click

Frequently asked questions

What are UTM parameters for?
They let Google Analytics (and other tools) identify where traffic comes from: which campaign, channel, and creative brought visits and conversions. So you can compare the performance of each investment.
Do I need a Google Analytics account to use this?
To see the data, yes — GA4 uses UTM parameters automatically. To generate the links, no: you can create URLs here and use them on any channel; when GA is set up on your site, the data will appear in reports.
Where are presets stored?
Presets are stored locally in your browser (localStorage). They are not sent to any server. If you clear site data or use another device, you will need to create the presets again.