+AGoogle Analytics 4 integration
Connect your Google Analytics 4 property and Marketing Studio pulls traffic, conversion and source metrics straight to the panel — no need to open GA4.
What this integration does
Traffic in the panel
GA4 sessions, users and sources visible in Marketing Studio.
Channel attribution
See which channel brought each conversion (organic, social, email).
Unified UTMs
Marketing Studio generates UTM links consistent with your GA4.
Read-only
Integration only reads data; nothing in GA4 is modified.
How to connect
- 1
Open Integrations
In the Marketing Studio panel, open Integrations.
- 2
Connect Google
Authorize via Google's official OAuth.
- 3
Pick the GA4 property
Pick which GA4 property feeds the panel.
What we access
Transparency on the access this integration requires.
- Read access to the GA4 property you authorize.
- We do not write or modify data in Analytics.
- The token is encrypted at rest and can be revoked at any time.
Frequently asked questions
Does it replace GA4?
No. It brings key metrics to the panel; for deep analysis you still go to GA4.
Does it work with the old UA?
No. Universal Analytics was deprecated in 2023 — only GA4 is supported.
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Build with Google Analytics 4 on Marketing Studio
Generate your app with AI and connect Google Analytics 4 in a few clicks.
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