Product & SaaS
What is PLG (Product-Led Growth)?
Product-Led Growth is the strategy where the product itself drives acquisition, activation and expansion — instead of relying on expensive sales reps.
PLG works when the product delivers value without human onboarding: generous free trial, self-serve, freemium, or built-in virality. Slack, Notion, Figma, Calendly are canonical PLG.
The model unlocks ultra-low CAC (near-zero per user), but demands an exceptional product: every friction point is a lost customer. PLG doesn't replace sales in enterprise; complements (top-down + bottom-up).
Frequently asked questions
Does PLG work in B2B enterprise?
Hybrid yes. Self-serve entry from the team, then sales to expand into the organization (Slack, Notion model).
Does PLG eliminate marketing?
No. Shifts focus: less traditional lead gen, more content + SEO + free tools + community.