1
Audit the page
Abstract Learning Playbooks
AI lead generation
Capture demand with SEO/GEO, QR and lead routing to CRM.
Direct answer
Use this playbook when the company needs to turn search, content and physical or digital touchpoints into organized CRM leads.
MarketingBusiness
Lead Generation FunnelFunnel rastreado
Funnel OS
lead qualificado
Marketing
Captura
Business
1
Auditoria
titulo, schema e resposta IA
2
Oferta
checklist baixavel
3
UTM
origem preservada
Lead Generation FunnelFunnel rastreado
Funnel OS
SEO/GEO, lead magnet, tracking e CRM em um fluxo unico
Marketing
SEO + GEO
Captura
Lead magnet
Business
CRM + tarefa
Landing + oferta
formulario envia lead com UTM para o CRM
Pagina /servicos
score SEO 84 -> 96
Checklist capturado
formulario conectado
Pipeline entrada
follow-up hoje 15h
1
Auditoria
titulo, schema e resposta IA
2
Oferta
checklist baixavel
3
UTM
origem preservada
4
Lead
criado no CRM
trigger: lead_magnet_downloaded
next: criar tarefa comercial
owner: Business Studio
Busca
96/100
Conversao
18.4%
CRM
32 leads
The animated mockup shows the ideal sequence: audit the page, prepare AI-ready answers, create a trackable touchpoint and organize follow-up.
Playbook outcome
A campaign with optimized page, digital offer, trackable source and leads organized for follow-up.
Execution route
2
Create lead magnet
3
Track links and UTMs
4
Send leads to CRM
Application checklist
- Define a clear offer for the visitor
- Audit SEO, content and frequently asked questions on the page
- Create a trackable QR or link for campaigns and materials
- Register leads with source and next action in the CRM
Metrics to track
- Organic impressions and clicks for the page
- Conversion rate of the trackable QR or link
- Qualified lead volume by source
- Average time until the first sales follow-up
Guides in this playbook
Does this playbook work for paid traffic?
Yes. The same logic works for paid campaigns as long as each channel has a trackable source and consistent landing page.
Do I need a CRM before starting?
Ideally, configure at least simple stages in Business Studio so captured leads are not lost.