Business Studio vs RD Station
RD Station is a Brazilian benchmark in marketing automation, with CRM as a separate product. Business Studio brings CRM, support, automations plus site and marketing into the same AbstractOS, in Portuguese and with a free plan.
| Feature | Business Studio | RD Station |
|---|---|---|
| Pricing | Free plan · paid from R$69.90/mo | Paid · separate products (Marketing and CRM) |
| CRM | Yes · integrated | Yes · separate product |
| Marketing automation | Yes · in Marketing Studio | Yes · core strength |
| Help desk | Yes · integrated | Not native |
| AI site/app creation | Yes · Prisma Studio | Landing pages |
| Brazil-native (Pix, CNPJ, WhatsApp) | Yes | Yes |
When to choose Business Studio
When you want CRM, support, marketing and site in one place, in Portuguese, with a free plan to start.
When to choose RD Station
When your focus is large-scale marketing automation and you want RD Station's specific maturity in that niche.
FAQ
Does Business Studio replace RD Station?
For unified CRM, support and marketing with a free plan, yes. For large-scale marketing automation, RD Station has specific depth.
Are both Brazilian?
Yes. Both are in Portuguese, BRL and with local integrations like Pix and WhatsApp.
Do I need two products for CRM and marketing?
In AbstractOS, no: CRM and marketing live in the same account. In RD Station, Marketing and CRM are separate products.